Awesome bear is awesome. A 2/2 for 2 is pretty good. A 2/2 first striker or a 2/2 lifelinker for 2 is great. A 2/2 first strike lifelinker for 2 is amazing. It's just great value for the cost you're paying. This card is very powerful and scary to be on the wrong end of. The first strike means you've got a good chance of getting through most on-curve blockers and the lifelink means you're getting a return on your investment no matter what. It's a great card.
Cons: Double white